Zenith’s most famous watch – the El Primero, the world’s first automatic chronograph. The “De Luca” (named after Zenith’s CEO at the time), was produced in the early 1990s in very limited numbers and exclusively for the Italian market.

The collectors identify three series in the production. This is from the third series, characterised by the black dial with the “El Primero” writing, Mercedes hands, Locking pushbuttons and screw-down crown with Zenith logo and mineral glass. This reference, 02.0310.400 with a screw-down crown, and screw-down push-buttons were produced from 1992-94 and production numbers totalled less than 1000. And remember that this is the movement that powered Rolex’s Daytona for 12 years…

Our piece is in very good condition with only light signs of use; it has been extensively checked and serviced so is running perfectly.

The watch comes on a genuine Zenith steel bracelet.

So a vintage watch that is as close as you can get to the legendary Daytona costing over £12,000. The cheapest steel one listed as using the El Primero is over £20000.

So, this makes the De Luca a great value piece for your collection!

We work hard to ensure you are pleased with your purchase, both before and after the sale. Contact us to request any additional information.

Dispatch: We aim to dispatch items within 1-2 days of receipt of payment.

The delivery method can vary depending on the value of the watch. All watches are sent fully insured usually using UPS.

All watches sold without an original box will still be dispatched with a ChronoDuo presentation box.

Warranty: All timepieces purchased from us come with a guarantee of authenticity and our 12-month time-keeping warranty. Please note that accidental damage or damage to the item resulting from third-party repairs, improper handling, or liquid damage will void our warranty. We do not guarantee any of our watches to be waterproof.